
Branding project of hypothetical sub-brand of Sony. Re-designed packaging for Sony headphones with carrying case. Packaging was designed with eco-friendly principals, with minimal materials and waste. Form was designed in such a way where the pattern inter-locks on the press sheet.

Snapshot of inside, which focuses on green ideals and explains company's efforts to be eco-friendly.

Image of the template on a press sheet. Clearly seen that this shape minimizes waste.
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